When you need a photo restoration company where do you turn? To Google of course! Not everyone but an awful lot of people use Google.com to search for services they need.
What a lot of people don’t know is Google serves you a result based on your locality and what it thinks you need to see. This is good in a way, it serves you relevant results for where you are. If you search for “photo restoration” it is likely you’ll get results of somewhere near you. If you are checking your own business on the search engines it is likely you’ll be at the top due to your locale.
Below is search I did, logged out of my Google account and in the standard browser of Google.com, but with all of Google locality bias switched off and just to be sure I used encrypted Google which should strip everything out and just get the real world results.
As you can see you’ll get a few results in the top section underlined by a grey line and sometimes highlighted in pink. These slots are reserved for paying companies who prefer to burn money to get to the top. These aren’t natural listings they have paid to be there. Perhaps they don’t have the grounding or history of long-standing service to be found naturally by Google. It is always tempting to select the first one, isn’t it? In this example, there are 3 companies paying for position’s, curiously 2 of the UK companies. In the natural worldwide listings below the grey ruler line, the first 2 are US based companies and then a UK company. That’s us! Google always seems to favour US companies first. Of course, the results will vary and do quite often. This is the .com search for the world which not everyone needs or wants.
In the next example and again logged out of my Google account so it does not skew the results I’ll use the UK search engine for Google.
Once again we see 3 paying companies to get in the adverts, (UK companies this time) and then the natural results below showing us as No. 1 and one of our images too!. Whichever way you search, Google will try to serve you a result to your locality, after all this is what most people want. Its only technical people and us business types that really are concerned about this stuff. So to be sure where we stand in the results the above is the method we use. It is important for us to know how well our customers rate us and the community sees us on the internet. It is with your help and your reviews and your content sharing, from all our social media channels, that makes us easy to find when you need us. Thank you.
To check the credibility of any company no matter where they are in the world check for “company reviews” and search the “business name” followed by “company reviews”. Don’t stop there though make sure the review site you are looking at has some credibility too. The one we use, Freeindex.co.uk vets the reviews and checks where they come from so more than one cannot be posted from the same computer, reducing the risk of fake reviews. Our 900 reviews or more have been built up over the years and we thank you for all your support on placing them.
If you want to read more on choosing your photo restoration company this post links nicely to a post I wrote some time back “choosing a photo restoration company ”
I hope this helps guide you in what you see when you use a search engine to find what you are looking for and help you pick the companies that should have more credibility and history behind them.